Grow Census at a BH facility
Every small to mid-sized behavioral health facility we talk to is wrestling with some version of the same three problems:
We are not getting enough referrals or leads.
The referrals we do get aren't converting.
Our best referral sources have gone cold.
Problem 1: We are not getting enough referrals
When inquiry volume is low, the instinct is to spend your way out of it - hire another BD rep, buy another conference booth, go more granular with regional reps, or go broader with a national BD hire. But without visibility into what your current team is actually doing, you're just adding cost to a system you can't measure.
How New Resilience helps:
BD rep activity tracking. Every call, visit, lunch, email, and text with a referral source is logged - automatically where possible (Gmail, Outlook, call tracking, SMS) and in one tap where it isn't. Leaders finally see who is in the field, who is coasting, and which activities actually correlate with admissions.
Referral source scorecards. Each source gets a living scorecard: touchpoints in the last 30/60/90 days, referrals sent, admissions closed, conversion rate, average VOB-to-admit time, and revenue contribution. You instantly know your top 10, your rising stars, and your dead weight.
Alumni engagement at scale. Your alumni are your most trusted future referral source - for themselves and for the people in their lives. We help you stay meaningfully connected so that when they or someone they love needs help again, your program is the obvious call.
The New Resilience Community. Plug into a trusted network of behavioral health programs and professionals and receive referrals directly from the New Resilience Community - an entirely new top-of-funnel channel most facilities don't have today.
Problem 2: Leads aren't converting
Most facilities convert around 10% of their referrals into admissions. Programs usually lose those other 9 out of 10 deals not because the clinical or financial fit was wrong, but because something dropped between inquiry and admission - or because the client and their family never felt like your program was truly the right fit for them.
How New Resilience helps:
A real admissions pipeline. Configurable stages (Inquiry → VOB → Clinical Screen → Financial Review → Scheduled → Admitted) with clear ownership at every step. Every opportunity has a status, a stage age, and a next action. Nothing sits in someone's inbox.
VOB speed as a first-class metric. We measure time-to-VOB and surface stalled verifications before the family calls a competitor. Fast VOB is the single biggest lever in admissions conversion, and we make it visible and accountable.
AI that does the grunt work. AI drafts follow-ups in your program's voice, summarizes long medical records down to what the clinical team actually needs, and auto-fills opportunity fields from uploaded documents - so your admissions team spends time on families, not paperwork. The result: clients and their families feel heard and seen, and your program shows up as the right fit.
Follow-up automation. Tasks auto-create when an opportunity enters a stage. Reminders fire when an opportunity goes stale. Families and referrents get templated, timely follow-ups by email or SMS - without anyone having to remember.
Conversion analytics by source, facility, and stage. See exactly where deals die. If 40% of your losses happen between VOB and Scheduled, that's not a marketing problem - that's a workflow problem, and now you can fix it.
Problem 3: Our referral sources have gone cold
BD and admissions reps change jobs frequently, and when they leave, the relationship often walks out the door with them. Referral relationships go cold unnoticed. A source who sent you three patients last quarter can quietly stop, and you often don't catch it until the monthly numbers come in. By then, you're six weeks behind.
How New Resilience helps:
Re-engagement workflows. We automatically flag sources whose activity or referral volume has dropped below their historical baseline. Those accounts get routed back to the right BD rep as a prioritized task — not lost in a spreadsheet.
Drip campaigns that respect the relationship. Segmented email and SMS campaigns keep your program top-of-mind between in-person touchpoints: outcomes updates, new programming, CEU invites, community events. Every send is logged against the source record.
Touchpoint logging across every channel. Email (Gmail + Outlook), SMS, calls, in-person visits, and community events all roll up to the source's timeline. You see the full relationship history in one place — even when the BD rep who built it has moved on.
Contact enrichment and deliverability signals. When a referrent's email bounces, we tell you — so you know they've likely changed jobs, and you can re-establish the relationship at their new organization instead of emailing into the void.
Warm hand-offs, not cold restarts. When reps change territories or leave, the relationship history stays with the account, not the individual. The next rep picks up exactly where the last one left off.
